Picture Sorts
Definition from Wiktionary, the free dictionary
[edit] English
[edit] Noun
- (advertising) a research tool used to deconstruct the audience’s visual experience of a television commercial.
- Picture Sorts are the tools most useful to the ad team because it shows them, in pictures instead of words, what is and is not working in the ad.
- (advertising) a research tool used to diagnose different strengths and weaknesses of the commercial via flow of attention, flow of emotion, and flow of meaning.
