aided awareness
Definition from Wiktionary, the free dictionary
Contents |
English [edit]
Noun [edit]
- (advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.
- Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.
Related terms [edit]
See also [edit]
advertising research on Wikipedia.Wikipedia:advertising research
