aided awareness

Definition from Wiktionary, the free dictionary
Jump to: navigation, search

English[edit]

Noun[edit]

aided awareness (uncountable)

  1. (advertising) In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt.
    Since respondents were asked specifically if they saw any of the company's ads in the aided awareness question, that score is higher than the one for unaided awareness.

Related terms[edit]

See also[edit]