branding moment

Definition from Wiktionary, a free dictionary

[edit] English

[edit] Noun

branding moment (plural branding moments)

1. (Advertising) the point at which the emotional and logical sides of a consumer’s brain simultaneously engage while watching a commercial is believed to create a long-term perception of a brand, as seen when plotting Flow of Emotion research results against Flow of Attention results.

   There will always be a few classic TV commercials that feature branding moments® that capture our hearts and minds and will be remembered forever, such as the little boy giving Mean Joe Green his Coke after the big game.

   Branding Moments® is trademarked by Hello-Hello, Inc. an affiliate of Ameritest.

[edit] See also

• advertising
• brand image
• brand linkage
• brand stretch
• branding
• copy testing
• flow of emotion
• flow of attention
• global advertising
• integrated marketing communicatinos
• marketing
• Picture Sorts