brandjacking

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English[edit]

Etymology[edit]

Blend of brand and hijacking

Noun[edit]

brandjacking (uncountable)

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Wikipedia

  1. (Internet) The imposture of the online identity of another person or company.
    • 2009, Joel Postman, SocialCorp: social media goes corporate (page 121)
      This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company.