brick and mortar
Definition from Wiktionary, the free dictionary
See also: brick-and-mortar
- Used other than as an idiom: see brick, and, mortar.
- (business) Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.) [since the mid-1990s]
- Brick and mortar retail stores face online competition.
- 2000, Judy Kong, in a report on the ICE Conference, "Non Traditional Clicks and Mortar Businesses: (Dinosaurs) Learn to Fly":
- E-commerce is not the kiss of death for big, traditional brick-and-mortar business.
- (UK) Buildings, especially domestic housing.
- Often used attributively, especially in the form brick-and-mortar.