clickbait

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English[edit]

Alternative forms[edit]

Etymology[edit]

From click +‎ bait.

Pronunciation[edit]

Noun[edit]

clickbait (uncountable)

  1. (Internet marketing, pejorative) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.
    • 2012, Gideon Haigh, The Deserted Newsroom:
      Fairfax's sites are renowned for what is sometimes called ‘clickbait’: headlines written to beguile passing eyeballs but which obscure nondescript or irrelevant stories.
    • 2013, Peter Preston, The Observer, 29 Sep 2013:
      "His careful lawyerly writing would be out of fashion now", wrote one commenter after Kettle's piece. "It wasn't clickbait".

Synonyms[edit]

Derived terms[edit]