consume mass quantities

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English[edit]

Etymology[edit]

First used in "Conehead" sketches broadcast during Saturday Night Live television programs in the 1970s.

Verb[edit]

consume mass quantities

  1. (chiefly US, idiomatic, often jocular) To eat or drink abundant amounts of food or beverage.
    • 1977, Transcript: Saturday Night Live, Season 2, Episode 19, 16 April:
      Connie Conehead: Merkon, we invite you to consume mass quantities.
    • 1995, John L. Hemingway, "Leisure studies and interpretive social inquiry," Leisure Studies, vol. 14, no. 1, p. 42:
      Suppose that A chooses, aftern returning from numerous expeditions to the shopping mall, to consume mass quantities of cheap beer while watching television, whereas B reads good nonfiction.
  2. (chiefly US, idiomatic, by extension) To use large amounts of any resource.
    • 2002, Mark Guzdial and Elliot Soloway, "Teaching the Nintendo Generation to Program," Communications of the ACM, Association of Computing Machinery, vol. 45, no. 4 (Apr.), p. 18:
      The implication has often been that they need to consume mass quantities of fast-paced sound, graphics and animation.