day-after recall test

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Contents 1 English 1.1 Noun 1.2 References 1.3 See also

[edit] English

[edit] Noun

day-after recall test

1. (advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.

   The day-after recall test is one of the original forms of advertising research but few people still use it because the data and analysis is limited.

[edit] References

• The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005

[edit] See also

• attention
• brand image
• brand linkage
• copy testing
• motivation
• persuasion