day-after recall test
Definition from Wiktionary, the free dictionary
- (advertising) A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
- The day-after recall test is one of the original forms of advertising research but few people still use it because the data and analysis is limited.
- The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005