emotional structure

Definition from Wiktionary, the free dictionary
Jump to: navigation, search

English[edit]

Noun[edit]

emotional structure (plural emotional structures)

  1. (advertising) a commercial’s design based on the audience’s emotional response, as seen in flow of emotion results.
    When reviewing the research results, we were able to see the emotional structure of the ad was less dramatic than we had intended.

See also[edit]