hard sell

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English[edit]

Alternative forms[edit]

Noun[edit]

hard sell (plural hard sells)

  1. A sales technique of pressuring the potential buyer to agree to a purchase.
    • 1994, "COMPANY NEWS; Lockheed Set to Cut Price on F-16 Fighter," New York Times, 7 Jul. (retrieved 24 Mar. 2009):
      The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . "It's the old hard sell, which is necessitated by the market conditions both here and overseas," Mr. Dane said.
  2. A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.
    • 2009, Jane Taber, "Liberals fill coffers with pay-per-schmooze," Globe and Mail (Canada), 24 Mar. (retrieved 24 Mar. 2009):
      Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.

Antonyms[edit]

  • (sales technique of pressuring the buyer): soft sell