ironic cool

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ironic cool (uncountable)

  1. The status of a genre, or celebrity associated with a genre, that has gone out of fashion for long enough to have been adopted, usually by a younger audience, as fashionable again; to be ironic. The genre or celebrity adopted has to be at odds both with current fashions for that age group and attempting non-conformity.
    • 2004, When they work, they take turns with the camera — sometimes snatching it from each other — and although Mert’s taste may incline a bit more toward campy glamour and Marcus’s more toward ironic cool, the results rarely, if ever, betray the dominance of one man’s aesthetic over the other’s. — The New Yorker, 27 Sep 2004