logomania

English

Etymology 1

logo- +‎ -mania

Noun

logomania (uncountable)

1. Great enthusiasm for words.
2. (archaic) A disorder of the faculty of language in an individual.

Derived terms

• logomaniac

See also

• logophilia

Etymology 2

logo +‎ mania

Noun

logomania (uncountable)

1. (neologism) Fashion design in which a brand's logo is conspicuously repeated across an article of clothing.
   • 2018 November 7, Ruth La Feria, “What Gives the Logo Its Legs: Logomania is an obsession with no end in sight. Here’s why.”, in The New York Times‎^[1]:

     Ms. Silvarolli, a stylist and designer, was swathed from her chin to her calves in the company’s signature double FF logo. […] Logomania’s checkered past dates from the ’60s and ’70s, buoyed in those decades by an outpouring of licensed wares […]

   • 2022 November 2, Christian Allaire, “Logomania Has Gone Subtle This Fall (Yes, Really)”, in Vogue‎^[2], archived from the original on 22 January 2023:

     When the logomania trend hit its peak back in 2016, it felt as if everyone was obsessed with covering themselves in designer brand names from head to toe and making sure people knew it.

   • 2023 January 31, Peter Bevan, “Best work clothes for women: What to wear to the office”, in Evening Standard‎^[3]:

     Whilst Toteme’s shirt features embroidery of the brand’s signature monogram logo, it’s subtle enough to look like an Art Deco pattern as opposed to anything remotely logomania.