marketese

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English[edit]

Etymology[edit]

marketing +‎ -ese

Noun[edit]

marketese (uncountable)

  1. A choice of words with promotional tone.

Quotations[edit]

For usage examples of this term, see the citations page.

Usage notes[edit]

The word "marketese" usually serves as criticism against the promotional wording, and often implies that a technical or objective wording would be more appropriate.