marketese
Definition from Wiktionary, the free dictionary
Contents |
English[edit]
Etymology[edit]
Noun[edit]
marketese (uncountable)
- A choice of words with promotional tone.
Quotations[edit]
For usage examples of this term, see the citations page.
Usage notes[edit]
The word "marketese" usually serves as criticism against the promotional wording, and often implies that a technical or objective wording would be more appropriate.
