misbrand

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English[edit]

Etymology[edit]

mis- +‎ brand

Verb[edit]

misbrand (third-person singular simple present misbrands, present participle misbranding, simple past and past participle misbranded)

  1. (business, marketing) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.
  2. (law) In the law of food and drugs, to convey false or misleading information about a product.

Derived terms[edit]