preattention

Definition from Wiktionary, the free dictionary
Jump to: navigation, search

English[edit]

Etymology[edit]

pre- +‎ attention

Noun[edit]

preattention (uncountable)

  1. The noticing of something before attention is fully focused on it.
    • 2007, Chan Yun Yoo, Preattentive Processing of Web Advertising (page 27)
      However, to develop a comprehensive model of how Web advertising works, it is recommended to examine different levels (ie, low, medium, and high) of preattention and focal attention.

Related terms[edit]