psychographic

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English[edit]

Etymology[edit]

psychography +‎ -ic

Adjective[edit]

psychographic (not comparable)

  1. (spiritualism) Relating to seances. [from 1850]
  2. (social sciences) Based on individual psychological characteristics, rather than demographic or other factors, [from c. 1880]
    • 1988 August 5, Michael Miner, “End of Page?; Writers in the Sky; Arts Smarts”, Chicago Reader:
      Another suggestion was to create psychographic profiles of target readers, then display large photographs of archetypes around the newsroom, to remind reporters of the public for whom they toiled.

Related terms[edit]

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