puffery

English

Etymology

puff +‎ -ery

Pronunciation

• IPA^(key): /ˈpʌfəɹi/

• Audio (Southern England)

  (file)

Noun

puffery (countable and uncountable, plural pufferies)

1. An act of puffing.
2. Excessive or false public praise.
3. Superficial or insubstantial material; fluff.
   • 1990, Wayne Jancik, The Billboard Book of One-Hit Wonders, →ISBN, page 294:

     Harvest was promptly pegged as a "lite" group, a purveyor of pop puffery.

Derived terms

• puff piece

Translations

act of puffing

• French: esbroufe (fr)
• German: , Paffen n, Aufblasen n, Pusten n, Blasen (de) n, Fortblasen n

fulsome public praise

• German: Schmeichlerei f, Anpreisung (de) f, Marktschreierei f, marktschreierisches Gehabe n, marktschreierisches Anpreisen n, Lobhudelei (de) f, überschwängliches Lob n, Lobeshymne (de) f

See also

Wordnet Definition: (n) puffery - a flattering commendation (especially when used for promotional purposes): Wordnet License