single-minded branding moment

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English[edit]

Noun[edit]

single-minded branding moment (plural single-minded branding moments)

  1. (Advertising) a peak moment in a commercial that features only the identity of the brand with no other distracting visuals and has high recall ratings, as seen in the Flow of Attention.
    Our computer ad had a poor brand linkage score because it did not offer a single-minded branding moment. Our logo always appeared in the background, competing for attention with the action in the foreground.

References[edit]

The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005