spin doctor

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English[edit]

Etymology[edit]

From spin + doctor.

Noun[edit]

spin doctor (plural spin doctors)

  1. A person employed to gloss over a poor public image (or present it in a better light) in business and politics, especially after unfavourable results have been achieved. A lobbyist; PR person.
    Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation.

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Verb[edit]

spin doctor (third-person singular simple present spin doctors, present participle spin doctoring, simple past and past participle spin doctored)

  1. To generate spin (favourable interpretation or bias).