superbrand

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English[edit]

Etymology[edit]

super- +‎ brand

Noun[edit]

superbrand (plural superbrands)

  1. An extremely popular brand.
    • 2007 February 17, Michael Yaki, “The Jingoism 500”, New York Times:
      But Nascar has become a global superbrand, still undeniably American yet ubiquitous enough for the world’s best — not just auto manufacturers, but racers like Juan Montoya, the Colombian who has dominated Formula 1 — to want to test its drivers and its superspeedways.

Synonyms[edit]