take the red pill
Definition from Wiktionary, the free dictionary
- (idiomatic) To understand the world in its previously unknown reality.
2004 September 9, Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, Portfolio, ISBN 9781591840565, OL 8858151M, page 92:
- If you want to be a successful bootstrapper, you have to take the red pill and determine how deep the rabbit hole called your organization goes.
2005 December 1, The Black Dot, Hip Hop Decoded: From Its Ancient Origin To Its Modern Day Matrix, ISBN 9780977235711, OL 25415227M, page 144:
- In this day and time, we must begin to take the “red pill” and open our first eye to see what's really going on, and who's behind this madness involving Hip Hop videos.
- For more examples of usage of this term, see the citations page.