viral

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[edit] English

[edit] Etymology

From the stem of virus with suffix -al.

[edit] Pronunciation

[edit] Adjective

viral (not comparable)

Positive
viral

Comparative
not comparable

Superlative
none (absolute)

  1. (virology) Of or relating to a biological virus.
    viral DNA
  2. (virology) Caused by a virus.
    viral infection
  3. (computing) Of the nature of an informatic virus; able to spread copies of itself to other computers.
  4. (advertising and marketing) Spread by word of mouth, with minimal intervention in order to create buzz and interest.

[edit] Derived terms

[edit] Translations

[edit] Noun

Singular
viral

Plural
virals

viral (plural virals)

  1. (marketing) A video, image or text spread by "word of mouth" on the internet or by e-mail for humorous, political or marketing purposes.
    • 2002, Nik Lever, Flash Mx Games: ActionScript for Artists, Focal Press, page 411,
      Using the Flash ActiveX control in this way allows you as a developer to create desktop characters, email virals and screensavers.
    • 2003, Dave Chaffey, Total E-Mail Marketing, Elsevier, page 2,
      [M]ost virals are not seen as profiling and data collection exercises, since that would kill the impulse of forwarding to a friend.
    • 2005, Russell Evans, Practical DV Filmmaking, Focal Press, page 289,
      Music company virals are becoming commonplace as costs of promos force labels to reconsider how to target more directly to consumers.

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