visual connectedness

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English[edit]

Noun[edit]

visual connectedness (uncountable)

  1. (advertising) a form of research analysis used to determine how well the images in a commercial flow in the mind of the viewer.
    The Flow of Attention graph’s choppy curves showed weak visual connectedness which means viewers had trouble following the story and explained why they could not playback the ad’s key message.

See also[edit]