Citations:McLibel

English citations of McLibel

• 2005, Matt Haig, Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time, Kogan Page Publishers →ISBN, page 109

  But much more serious was the wide support which the McLibel Two received from the World's media in this epic battle between 'the small fries and the burger giant.' [. . .] Publicly, McDonald's has remained tight-lipped over its pursuit of two ...

• 2001, Eric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal, Houghton Mifflin Harcourt →ISBN, page 249

  During the McLibel trial, Paul Preston, the president of McDonald's UK, had said, "Fitting into a finely working machine, that's what McDonald's is about." And here was Morris, in the living room of his North London flat, warmed by a gas heater ...

• 2004, Liz McQuiston, Graphic agitation 2: social and political graphics in the digital age, Phaidon Press

  In the McLibel Trial (1994-7), McDonald's took UK activists David Morris and Helen Steel to court over the contents of one of their leaflets - 'What s Wrong with McDonald's?'. The trial itself attracted heavy media focus, and substantial amounts ...

• 2009, George Ritzer, McDonaldization: The Reader, Pine Forge Press →ISBN

  In Chapter 27, the McSpotlight group offers a summary of the now infamous McLibel trial. This is a one-sided perspective on the trial, but it is presented here because it represents the viewpoint of the social movement against McDonald's that ...

• 1998, Legal Action: The Bulletin of the Legal Action Group

  news McLibel appeal opens in the Strand Irvine may consider Judicial Appointments Commission Stop and search powers: research and extension the research does. Chancellor concedes powers in Access to Justice Bill The Lord Chancellor ...

• 2009, Krishnamurthy Sriramesh, Dejan Vercic, The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice, Routledge →ISBN

  The greater damage, however, was in the court of public opinion, and the McLibel case (as it is popularly known) even got its own web site¦McSpotlight¦that had received some 2.2 million hits by the time the case in the UK had been ...

• 2008, Karen McCreadie, Sun Tzu's The Art of War: A 52 brilliant ideas interpretation, Infinite Ideas →ISBN, page 23

  The McLibel trial turned into the longest in English history, with an incredible 313 days in court, over seven years. One hundred and eighty witnesses were called to the stand and McDonald's were hauled over the coals for everything from food  ...

• 2005, Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper, Corporate Reputation and Competitiveness, Routledge →ISBN, page 99

  ... CocaCola, Perrier and Ratner), transaction analysis, the crisis management team, choosing reputation partners carefully (Ford and Firestone, IBM and Intel), dealing with pressure groups (McDonald's and McLibel, Shell and Greenpeace),  ...

• 2013, Paul Lewis, Rob Evans, Undercover: The True Story of Britain's Secret Police, Faber & Faber →ISBN

  He still faces questions over his role in the arson attacks on Debenhams in the 1980s, his role in the writing of the infamous McLibel leaflet, which gave rise to the court case with McDonald's, and his relationships with women, including the one ...