2008, TS Gendler, “Alief in action (and reaction)”, in Mind & Language:
Abstract: I introduce and argue for the importance of a cognitive state that I call alief. An alief is, to a reasonable approximation, an innate or habitual propensity to respond to an apparent stimulus in a particular way.
2011, D Harter, S Lu, P Kotturu, D Pierce, “An Immersive Virtual Environment for Varying Risk and Immersion for Effective Training”, in (Please provide the book title or journal name):
Simulated risk can invoke an alief of danger in subjects using a virtual environment. Alief is a concept useful in virtual training that describes situations where the person experiencing a simulated scenario knows it is not real, but suspends disbelief (willingly or unwillingly).
2012 November 1, Laura Sizer, “Review: How Pleasure Works: The New Science of Why We Like What We Like by Paul Bloom”, in The Journal of Aesthetics and Art Criticism, volume 70, number 4, page 394–397:
In many cases, Bloom notes, it is actually aliefs that are involved, not full-blown beliefs. 'Alief' is a term coined by Bloom's colleague Tamar Gendler to refer to more primitive versions of beliefs that are responsive to how things seem, not how things are.