Along with the ads, industry worked to mobilize local politicians and business executives in what business groups called a "grass tops" campaign.
2010, Chuck Sudetic, The Philanthropy of George Soros: Building Open Societies, PublicAffairs (2010), ISBN9781586488222, page 74:
In 2010, after an intense grassroots and "grass tops" campaign by the U.S. PWYP movement, with support from George Soros as well as U2's Bono and his ONE campaign, the transparency movement secured its biggest victory.
"We need to have the muscle, the political strength, and the united community to get what we want," said Wilson, who added that most of the political advocacy for the arts in Massachusetts over the past decade has been more "grass tops" than grass roots, the bulk of it done by leaders and boards of cultural institutions.
A variation on Household's vote-getting efforts is something called the "grasstops" campaign. Rather than try to get all the way to the grassroots level of the individual worker, a grasstops campaign engages middle managers — leaders of plants, factories, and divisions within larger corporations — to lobby their local representatives.
2004, Peter H. Stone, "Business Readies Its Battle Plans", The National Journal, 7 February 2004:
Depending on the circumstances, the roundtable is looking to help its favored candidates in as many as two dozen districts through issue ads and "grasstops" efforts that involve reaching out to political, business, and civic leaders in the community.
Schwartz said Clinton’s campaign in California — which has been heavy on endorsements and organization — is more “grasstops” than “grassroots,” while the Illinois senator has “a campaign of inspiration and not obligation.”
2010, Tom Wolff, The Power of Collaborative Solutions: Six Principles and Effective Tools for Building Healthy Communities, Jossey-Boss (2010), ISBN9780470490846, page 176:
The grasstops group worked to bring the issue of education to the forefront of the city's major institutions (the Chamber of Commerce, clergy, and so on) and get their support for the ambitious goal.
"Foster kids don't have a union," testified one witness, Ed Howard, from the Children's Advocacy Institute. "They don't have a Chamber of Commerce. They can't vote. They don't have PACs. They aren't hiring PR firms. They don't do grass-tops or grass-roots organizing."
Develop a comprehensive strategy that engages both the "grass tops" and grassroots and that leverages the collective reach of the coalition.
2011, Leslie R. Crutchfield, John V. Kania, & Mark R. Kramer, Do More Than Give: The Six Practices of Donors Who Changes the World, Jossey-Bass (2011), ISBN9780470891445, page 221:
Hire staff with adaptive leadership skills including proven ability to work across sectors, a commitment to creating systems-level change, and finesse at motivating leaders at the grass tops and individuals at the grassroots to act collectively to solve problems for themselves.