Marlboro Man

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From the brand name of Marlboro cigarettes; first used in the mid-1950s.


Marlboro Man (plural Marlboro Men)

  1. An iconic male character depicted in cigarette advertisements as a rugged, handsome, physically active, and very masculine smoker; a real or fictional man whose appearance or behavior evokes this character.
    • 1958 March 24, "Sport: Ladies' Day," Time (retrieved 14 July 2014):
      The weather would have discouraged a Marlboro man.
    • 1990 March 11, Ronald Steel, "The Long Shadow of Ambition" (book review of Means of Ascent: The Years of Lyndon Johnson by Robert A. Caro), New York Times (retrieved 14 July 2014):
      This one, if not a knight in shining armor, is at least a Marlboro man: a tall, lanky, self-taught lawyer of "broad shoulders," whose personality, "strong and silent," was the very "embodiment of what Texans liked to think of as 'Texan.'"
    • 1997, David Koepp (screenplay), The Lost World: Jurassic Park (film), Universal Pictures:
      Dr. Ian Malcolm: "What are you talking about? Five years of work and a hundred miles of electrified fence couldn't prepare the other island. And you think that, what? A couple dozen Marlboro men were going to make a difference here?"
    • 2006 Jan. 8, Jonathan Romney, "Brokeback Mountain," The Independent (UK) (retrieved 14 July 2014):
      A rugged landscape, two rugged men—stetsons, corduroy and denim—both gazing terse and tight-jawed at the Wyoming mountainscape. . . . This is Ang Lee's Brokeback Mountain, but it could have been called Secret Sex Lives of the Marlboro Men.