A perceived all encompassing definition for Measure
Measure (Noun) A Unit of Count.
Measure (Verb) An Iterative Count employing a Unit of Count --Layman1 10:51, 23 April 2007 (UTC)
A cup etc.
I think a measure can also refer to a cup or spoon with a fixed (possibly specified) volume used for example when cooking? /18.104.22.168 11:18, 2 August 2009 (UTC)