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See also: technicolor
A trademark, from a portmanteau of The Massachusetts Institute of Technology, where two of its three developers met, and color.
- A colour process for motion pictures, developed and used in the twentieth century and known for its hyper-realistic, saturated levels of colour.
Technicolor (not comparable)
- Using the Technicolor process.
- It was his opinion that 1946's Do You Love Me, a Technicolor musical, would go down much better with 'industrial audiences' than the 'better class' of viewer.