Oh sorry, I realize now that this isn't really a company name at all. I saw the link on the page to developerprogram.com and I assumed that it was promotional material for that site/company. I'll restore the page.
I don't know really what a developer program is beyond what you've written but it seems to me that the definition could be pruned to help comprehension. The phrase "via published APIs, SDKs and NDKs" might be changed to "by providing access to resources" or some such thing (make it more general and more accurate). I'll leave that up to people that are more familiar with the topic. Also, I realize that the external links go to examples of developer programs but external links aren't aren't usually used here, except for references. They tend to look spammy and don't fit in with dictionary material very well IMO.