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Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web
- A tendency to ignore banners on websites.
- 2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:
- While consumers learned to develop "banner blindness" when performing keyword queries on search engines, […]