Definition from Wiktionary, the free dictionary
Coined by Jan Panero Benway and David M. Lane for their 1998 paper Banner Blindness: The Irony of Attention Grabbing on the World Wide Web
- (chiefly Internet) Desensitization to common means of attracting attention.
2004, Catherine Seda, Search engine advertising: buying your way to the top to increase sales:
- While consumers learned to develop "banner blindness" when performing keyword queries on search engines, […]