below the fold
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- (newspapers) Printed on the lower half of the front page of a broadsheet newspaper, such that it is not immediately visible on a folded copy of the newspaper, e.g. as displayed at a newsstand or in a vending machine.
- (by extension, web design) Far enough down that it is not likely to be visible in the initial display of a standard browser window, such that the reader will probably have to scroll down before seeing it.