benchmarketing
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English[edit]
Etymology[edit]
In both senses, blend of benchmark + marketing; but the two appear to have formed independently.
Noun[edit]
benchmarketing (uncountable)
- (derogatory) The misleading use of unrepresentative benchmark software results in marketing a computer system.
- (business) The imitation of an aspect of another business where it is seen to excel, such as in supply-chain management or customer service.
Related terms[edit]
Translations[edit]
misleading use of software
business
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