benchmarketing
English[edit]
Etymology[edit]
In both senses, blend of benchmark + marketing; but the two appear to have formed independently.
Noun[edit]
benchmarketing (uncountable)
- (pejorative) The misleading use of unrepresentative benchmark software results in marketing a computer system.
- The imitation of an aspect of a business where it is seen to excel, such as supply-chain management, customer service, or any other aspect of a business.
