brand

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English[edit]

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Etymology[edit]

Old English brand (fire, flame), from Proto-Germanic *brandaz. Cognate with Dutch brand, German Brand.

Pronunciation[edit]

Noun[edit]

brand (plural brands)

  1. (archaic or poetic) A piece of wood red-hot, or still burning, from the fire.
    • Palfrey
      Snatching a live brand from a wigwam, Mason threw it on a matted roof.
  2. (archaic) A sword.
    • John Milton
      Paradise, so late their happy seat, / Waved over by that flaming brand.
    (Can we find and add a quotation of Tennyson to this entry?)
  3. A mark of ownership made by burning, e.g. on cattle, or to classify the contents of a cask.
  4. A branding iron.
  5. A name, symbol, logo, or other item used to distinguish a product or service, or its provider.
    • 1999, Bernd Schmitt, Experiential marketing, page 39:
      The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
    • 2000, Duane E. Knapp, The Brandmindset, page 67:
      In this way, every Citibanker becomes a brand manager and an ambassador of the Citibank brand. ... Indeed, the Citibank brand will "never sleep"
    • 2010, Gayle Soucek, Marshall Field's: The Store That Helped Build Chicago, page 136:
      Mr. Lundgren claimed that Federated had conducted a focus group and the analysis showed that most people were either indifferent to the name change or preferred the Macy's brand.
  6. A specific product, service, or provider so distinguished.
    Some brands of breakfast cereal contain a lot of sugar.
  7. Any specific type or variety of something; a distinct style, manner.
    • 2013 July 20, “The attack of the MOOCs”, The Economist, volume 408, number 8845: 
      Since the launch early last year of […] two Silicon Valley start-ups offering free education through MOOCs, massive open online courses, the ivory towers of academia have been shaken to their foundations. University brands built in some cases over centuries have been forced to contemplate the possibility that information technology will rapidly make their existing business model obsolete.
    I didn't appreciate his particular brand of flattery.
    New Orleans brand sausage
  8. The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
    The company still has to do more to build the brand.
  9. Any minute fungus producing a burnt appearance in plants.

Synonyms[edit]

Derived terms[edit]

Translations[edit]

The translations below need to be checked and inserted above into the appropriate translation tables, removing any numbers. Numbers do not necessarily match those in definitions. See instructions at Help:How to check translations.

See also[edit]

Verb[edit]

brand (third-person singular simple present brands, present participle branding, simple past and past participle branded)

  1. (transitive) To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
    When they caught him, he was branded and then locked up.
  2. (transitive) To mark (especially cattle) with a brand as proof of ownership.
    The ranch hands had to brand every new calf by lunchtime.
  3. (transitive) To make an indelible impression on the memory or senses.
    Her face is branded upon my memory.
  4. (transitive) To stigmatize, label (someone).
    He was branded a fool by everyone that heard his story.
    • 2011 October 23, Phil McNulty, “Man Utd 1 - 6 Man City”, BBC Sport:
      As Ferguson strode briskly towards the Stretford End at the final whistle, he will have been reflecting on the extent of the challenge now facing him from the club he once branded "noisy neighbours".
  5. (transitive, marketing) To associate a product or service with a trademark or other name and related images.
    They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.

Translations[edit]

Adjective[edit]

brand (not comparable)

  1. (advertising) Associated with a particular product, service, or company.
    That computer company has brand recognition.
    Have we settled on our brand name?

Related terms[edit]


Danish[edit]

Etymology[edit]

From Old Norse brandr.

Noun[edit]

brand c (singular definite branden, plural indefinite brande)

  1. fire (occurrence of fire in a certain place)
  2. smut (plant disease)

Inflection[edit]


Dutch[edit]

Etymology[edit]

From Old Dutch *brand, from Proto-Germanic *brandaz.

Pronunciation[edit]

Noun[edit]

brand m (plural branden, diminutive brandje n)

  1. fire (such as a house fire)

Derived terms[edit]

See also[edit]

Verb[edit]

brand

  1. first-person singular present indicative of branden
  2. imperative of branden

French[edit]

Etymology[edit]

Middle French, from Old French brant, from Frankish *brand, *brant (firebrand, flaming sword), from Proto-Germanic *brandaz (firebrand, torch, sword), from Proto-Indo-European *bʰrenu- (to burn). Cognate with Old High German brant (fire, firebrand, burning iron), Old English brand (fire, flame, brand, torch, sword, weapon), Old Norse brandr (fire, firebrand, sword). More at English brand.

Noun[edit]

brand m (plural brands)

  1. (archaic) a sword

Italian[edit]

Etymology[edit]

English

Noun[edit]

brand m (invariable)

  1. brand (product symbol)

Swedish[edit]

Pronunciation[edit]

Noun[edit]

brand c

  1. accidental, uncontrollable fire

Declension[edit]

Related terms[edit]

See also[edit]