discontinuity in the flow

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English[edit]

Noun[edit]

discontinuity in the flow (plural discontinuities in the flow)

  1. (advertising) an abrupt drop in audience attention to the visuals of a commercial as seen in the Flow of Attention results.
    The ad was sent back for re-editing after a discontinuity in the flow was identified in the Flow of Attention results.

See also[edit]