embrace, extend and extinguish

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English[edit]

Etymology[edit]

Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".

Phrase[edit]

embrace, extend and extinguish

  1. A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.

Abbreviations[edit]