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event +‎ -ify


eventify (third-person singular simple present eventifies, present participle eventifying, simple past and past participle eventified)

  1. (transitive) To make into a special event.
    • 2002, Johan Coetser in The South African War: Occasion and Event in Afrikaans Theatre
      According to Hauptfleisch (2001:170), events such as the Little Karoo Festival, eventify occasions in a fashion similar to the ancient festivals by turning an "[...] everyday life event (performing a play, a concerto, a dance, exhibiting a painting, a sculpture, an installation) [...] into a significant Cultural Event, framed and made meaningful by the presence of an audience [...] who will respond to the celebrated event."