executional peak

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English[edit]

Noun[edit]

executional peak ‎(plural executional peaks)

  1. (Advertising) the emotional or aesthetic, non-product related, moments of a commercial that are most noticed by the audience, as seen in Flow of Attention research results.
    The company’s new pre-test system provides visual data on the creative elements in their ads such as executional peaks, not just whether or not the product name was said frequently enough.

See also[edit]