flow of attention

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English[edit]

Noun[edit]

flow of attention

  1. (advertising) Research results that plot the audience’s level of attention, moment-by-moment, through a commercial.
    The Flow of Attention results showed us where we were losing the audience so we edited those few spots and had a better commercial.
  2. (advertising) A research technique that deconstructs the cognitive processes of the audience’s selective perception filter.

See also[edit]