Marketing coinage, likely an altered pronunciation of Mandarin 枸杞 (gǒuqǐ). The earliest known usage in print was in a 1996 publication. The first usage in the LexisNexis database is a 2002 newspaper article. Wider usage began in 2003 and 2004.
goji (plural goji)
- A fruit in the genus Lycium, especially in commercial products where it is promoted as a superfruit.
The UK Food Standards Agency notes: ‘[It has been] suggested that the name "goji" was originally applied only to the species L. [Lycium] chinensis and should not be used for L. barbarum. However, it appears that "goji" is widely understood in the UK to refer to the latter species […] .
- Rōmaji transcription of
goji m (plural gojis)