marketingese

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English[edit]

Etymology[edit]

marketing +‎ -ese

Noun[edit]

marketingese (uncountable)

  1. (informal) The jargon used in marketing.
    • 1991, Popular Mechanics (volume 168, number 9, September 1991, page 45)
      When Ford launched the Taurus, the design was characterized as "customer driven," marketingese for determining exactly what the customer wants and then bolting it into the concept.