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nice +‎ to +‎ have


nice-to-have (plural nice-to-haves)

  1. (informal) A feature that a product or service being designed would ideally have, though it may be impractical at present.
    Coordinate term: must-have
    • 2021, Steven S. Hoffman, Surviving a Startup, HarperCollins, →ISBN, page 58:
      There's a huge gulf between “must-have” and “nice-to-have” products. If you sell a nice-to-have product, no one, not even your best friends, will use it long term. We all focus on must-haves.

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