pink + -wash + -ing. The LGBT-related sense derives from the fact that the colour pink is often associated with homosexuality and LGBT culture. The breast cancer-related sense refers to the pink ribbon, an international symbol of breast cancer awareness.
- (LGBT) The practice of a state or company presenting itself as gay-friendly and progressive to downplay its negative behavior.
- 2012 March 6, Tim Murphy, “A Gay Community Center's Middle-East Problem”, in New York Magazine:
- Several protesters, many of whom said they were Jewish, invoked what they called pinkwashing, Israel's alleged touting of its progressive stance on gay rights as a way of deflecting global attention away from its treatment of Palestinians.
- The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
- The practice of making a toy pink to signal that the manufacturer is marketing it toward girls.
- 2014 December 22, Elizabeth Sweet, “How Did Toys Get Stereotyped by Sex?”, in The New York Times:
- Today, the pink-washed versions of toys that had been marketed solely to boys for decades are touted as a shift toward gender-neutrality.
- For more quotations using this term, see Citations:pinkwashing.