Definition from Wiktionary, the free dictionary
- (transitive and intransitive) To increase the price of.
2007, Mainak Dhar, Brand Management 101: 101 Lessons from Real-World Marketing, ISBN 0470822295, page 107:
- Simply that when marketers think of pricing up, they need to think of themselves as Icarus. Their objectives may be noble, like improving profitability, being able to give their consumers a better product or experience, or being able to spend more on media, but when they get carried away in pricing up, like Icarus, they get burned.
2014, Arthur Nersesian, Gladyss of the Hunt, ISBN 1891241990, page 20:
- "Isn't this area loaded with fleabag hotels?" “Not anymore. everything's either been zoned or priced up. Ten, fifteen years ago you could rent rooms by the trick, screw, strangle, and be out in twenty. But all the streetwalkers and car johns have moved online or up to Hunts Point."
- (transitive) To calculate the price or cost of, especially when a number of components must be taken into account.
- The builder is coming round this afternoon to price up the job.