psychological pricing
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English[edit]
Noun[edit]
psychological pricing (uncountable)
- (marketing) The setting of prices for goods and services in a way thought to have a psychological impact on the consumer. For example, an "odd price" that is slightly under a round number, such as $19.98, may be perceived as lower than it really is.
- Synonym: charm pricing
Translations[edit]
pricing practice
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