rallying cry

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rallying cry (plural rallying cries)

  1. A form of war cry that encourages people to unite in a common cause
    • 2021 September 22, Caroline Siede, “Dear Evan Hansen is a misfire on just about every level”, in AV Club[1]:
      Soon enough, Evan is faking elaborate email correspondence between himself and Connor, and turning his fake grief into viral fame with a memorial speech that becomes an internet rallying cry for mental health and suicide prevention.