From German Rotogravur, derived from the Berlin printing firm Rotogravur Deutsche Tiefdruck Gesellschaft, the name of which is conjectured to be a portmanteau of Rotophot and Deutshe Photogravur.
rotogravure (plural rotogravures)
- A printing process by which the paper is rolled through intaglio cylinders.
- A print made by such a method.
- A portion of a printed work produced by this method.
- 1933, Irving Berlin, "Easter Parade"
- On the avenue, Fifth Avenue, the photographers will snap us, And you'll find that you're in the rotogravure.
- 1943, Ayn Rand, The Fountainhead, Book 2: Chapter 5, page 248
- On the desk before her lay the rotogravure section of the Sunday Chronicle.