selling-edge analysis

Definition from Wiktionary, the free dictionary
Jump to: navigation, search

English[edit]

A user has added this entry to requests for verification(+)
If it cannot be verified that this term meets our attestation criteria, then it will be deleted. Feel free to edit this entry as normal, but do not remove {{rfv}} until the request has been resolved.

Noun[edit]

selling-edge analysis ‎(plural selling-edge analyses)

  1. (Advertising) a quantitative research technique used in an advertising copy test to determine which product attributes or benefits drive purchase motivation.
    The potato chip commercial’s selling-edge analysis helped the company to narrow their focus to just three product benefits: flavor, crunch, and fun.

See also[edit]