Definition from Wiktionary, the free dictionary
- (Advertising) the rational, informational content of an ad such as selling propositions or product information.
- When the commercial’s announcer says the soda has just one calorie, she is providing semantic information.
- (Research) the part of a message that is stored in the semantic memory system and can be tested with traditional verbal methods.
The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005, ISBN 0-9765574-0-1