superhype

English

Etymology

super- +‎ hype

Noun

superhype (uncountable)

1. Extreme hype.
   • 2008 March 9, S.S. Fair, “Vinho Culture”, in New York Times‎^[1]:

     You can spring for the $198 Quinta do Crasto Tinta Roriz, which is foot-trodden, unfiltered and considered a “Super Douro” (like Italy’s super-Tuscans but without the superhype).